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Engelbert Hörmannsdorfer – in memoriam

A simple email. Subject line: Sad news. The rest of the email – a blur. I don’t know how many times I read the words, but they didn’t want to register. A few hours later, the confirmation of what the earlier email had been preparing me for...

Time to Spring clean!

Spring is traditionally a time for decluttering and cleaning. This got me thinking about the parallels between spring cleaning your home or office and doing the same to your PR strategies and activities. In both cases, many items have gathered over t...