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Blog

Engelbert Hörmannsdorfer – in memoriam

A simple email. Subject line: Sad news. The rest of the email – a blur. I don’t know how many times I read the words, but they didn’t want to register. A few hours later, the confirmation of what the earlier email had been preparing me for...

Tech events: The journalist survival guide

By Christine Horton, freelancer writer and editor

As with any sector, conferences are a staple of the tech industry. Whether an IT vendor’s own customer event, or an annual exhibition of goods and services such as IP Expo or InfoSec, ...

International Influencers Survey

Knowledge is power. Alas I tend to find that good surveys, as in those that cover a subject you find relevant, with recent figures, and that unveil interesting information, are few and far between. So with quite a few contacts having moved to differe...

Top tips to pitch the channel press

By Christine Horton, freelancer writer and editor


While the IT industry is huge, there are many areas that remain a mystery to many. The IT sales channel falls into this category, and as such, it’s difficult to know how to pitch c...

Future gazing: what’s in store for storage?

It’s a busy time at A3 Communications, fresh from the success of our third Technology Live! demo day, and we’re already working hard on the next edition that this time will take place in Paris in September. But that’s not the only event we run:...

Time to Spring clean!

Spring is traditionally a time for decluttering and cleaning. This got me thinking about the parallels between spring cleaning your home or office and doing the same to your PR strategies and activities. In both cases, many items have gathered over t...

Twitter followers: make them count

When creating a Twitter strategy, businesses tend to focus their efforts on increasing their followers’ counts. It is certainly emotionally rewarding to have huge numbers of followers, as it is perhaps a sign that you are doing something right. Wha...

It’s summer – should you take it easy?

It’s very tempting to think that because journalists tend to be on holiday over the summer (especially in continental Europe), this is the perfect time to put your feet up and take a well-earned break. But that would be wrong. As the weather heats ...

Why Do High-Quality Translations Matter?

By Deirdre Nuttall, 101 Translations


Most people in the IT industry worldwide can read English to some degree, and often very well – and English is the working language for IT professionals in many parts of the world – so why translate...

How to brief a PR agency - overview

You’ve decided to take on a PR agency. You’ve shortlisted your favourites. How are you going to find out which one will be best for you and your company?

A good brief is the key. It can help your prospective agencies understand your busine...

European PR - one size does not fit all

Valerie Sontot, A3 Communications France


When a US-based client tells us that they want to expand their PR programme to Europe and we put a plan together they are often baffled by the diversity that is to be found across our contine...

Product Reviews - what's the big deal?

If there is one tool in the PR arsenal that we are big fans of at A3 Communications it is independent product and services reviews. Look at the success of feedback sites like Tripadvisor people want to hear from parties who have tried what’s on off...

More customer win news releases please!

One of my bugbears as a PR professional is the lack of strong case studies or customer win releases. Normally when a new client comes on board, for the first six months we generate a regular flow of new win releases and case studies. But then the cre...

Storage Industry - In the know...

We like to keep up to date with the storage industry here at A3 Communications and, while our customers certainly keep us on our toes regarding their latest innovations and technologies, it’s always interesting to see where others in the business l...

Europe is just next door – a great PR stunt

I love taking a bit of time out to look at other people’s PR ideas – sometimes they inspire me and sometimes I just like to appreciate some really creative thinking.

Take this campaign ‘Europe is just next door’ for SNCF (France’s n...

IT Question Time - roundtable review

It’s been frantic but exciting and now it’s over. The first in the A3 Communications ‘IT Question Time’ series of roundtables has been a success and we are already discussing possible topics for our second one.

The pilot for ‘IT Que...