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It’s summer – should you take it easy?

It’s very tempting to think that because journalists tend to be on holiday over the summer (especially in continental Europe), this is the perfect time to put your feet up and take a well-earned break. But that would be wrong. As the weather heats ...

How to brief a PR agency - overview

You’ve decided to take on a PR agency. You’ve shortlisted your favourites. How are you going to find out which one will be best for you and your company?

A good brief is the key. It can help your prospective agencies understand your busine...