Blog

It’s a busy time at A3 Communications, fresh from the success of our third Technology Live! demo day, and we’re already working hard on the next edition that this time will take place in Paris in September. But that’s not the only event we run:...

The A3 Communications team is hard at work on March’s Technology Live! Event, our second in London (watch this space for news about our European events later in the year). We’re pulling out all the stops and the day will be filled with live demos...

Did you know that A3 Communications organises industry events? We’re busy working on our next Technology Live! one right now: a highly interactive tech demo day that brings together a handful of vendors with the industry’s most technical writers ...

We’re in the countdown to Christmas. But it’s not just the presents under the tree that we’re excited about: the storage industry has some gifts of its own this year. Some of its top vendors have told us what they’re looking forward to in 201...

It’s very tempting to think that because journalists tend to be on holiday over the summer (especially in continental Europe), this is the perfect time to put your feet up and take a well-earned break. But that would be wrong. As the weather heats ...

There was a time when bloggers were holed up in their bedrooms writing about their hobbies, when successful blogs got a couple of hundred views and no one really took them too seriously. That time is gone – bloggers are becoming increasingly influe...

Press releases, they're what PR is all about aren't they? Got some news – bang it out on a release and wait for it to get picked up.

PR has moved on a lot since the days when a press release was all it took to get a story published. There a...

Trade shows are a fantastic part of the PR calendar. And for the IT, storage and virtualisation industries September is when it all kicks off. So what better time to look at the show season, and all that goes with it?

Shows can be so m...

You’ve decided to take on a PR agency. You’ve shortlisted your favourites. How are you going to find out which one will be best for you and your company?

A good brief is the key. It can help your prospective agencies understand your busine...

A hundred and forty characters. It's hard to imagine that so few letters, spaces and words could land you in hot water, but they can and they do.

With more and more people using social media for work, (not just Twitter but a whole host of pla...

I love taking a bit of time out to look at other people’s PR ideas – sometimes they inspire me and sometimes I just like to appreciate some really creative thinking.

Take this campaign ‘Europe is just next door’ for SNCF (France’s n...